Ask me in college what I'd be on expert on in three years, and avocados wouldn't have crossed my mind. Now I can rattle off 94 avocado puns on command and have an avocado emoji keystroke. 🥑
That's because my primary client is Avocados From Mexico, a nonprofit organization that leads the marketing efforts of the booming Mexican avocado industry. Their goals include raising awareness of the nutritional benefits of avocados, educating consumers on how to select, store, and prepare them, and spreading the good news that eating avocados is always worth it.
The AFM Blog
Since 2019, I have managed the editorial production of more than 100 blogs on guacamole, entertainment, fusion cuisine, and really anything else you can think of. (Seriously. We've done it all.)
My comprehensive editorial calendar outlines original topics, briefs writers, and ensures each blog is completed on time. When published, I write, edit, and proof copy for organic and paid promotion on AFM's Facebook and Twitter.
The blog's end-goal is to deliver educational tips, nutritional information, and inspiration to our audience through one simple thing: great content. And with an average time on page of 1 minute and 31 seconds, it seems our audience is biting.
Without further avo, I invite you to check out the full blog here or peruse some of my favorites below.